April 2016 Newsletter
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Thinkers. Innovators. Visualizers. Creators. We are far more than just video production services, we create communications to help you educate and engage with your clients.
From corporate communications to marketing, from education to engagement, we tailor experiences unique to you.
After an emergency incident tested airport operations at LAX they looked to Siemens Building Technologies for help. Together, they built a customized dynamic display console based on Siemens Siamos to monitor the airport’s situational awareness. We got to tell the story and go behind the scenes to get up close to critical airport operations.
Aspen Surgical, a Hill-Rom Company, regularly evaluates processes and looks for new ways to improve efficiency. For their most recent Kaizen event, we documented the work from start to finish.
This piece illustrates the stories of childhood hunger through the eyes of teachers. They describe how something as simple as a sack supper can have a lasting impact on the life of a child.
In this kickoff to a yearlong project for the nature center, we showcase this Michigan gem that captivates audiences young and old.
Sure, organizations sell great products. But, you need to go beyond the product to discover the difference that people are making day in and day out on the plant floor. Want to showcase your team? See how Siemens did it for a recent show.
This documentary-style video, shot entirely in 4K, uses emotionally-charged, real-life success stories, reenacted by professional talent to tell Michigan Works’ story.
Want to take a complicated service and make it easy to understand? This whiteboard video for Siemens’ Rail Maintenance Services does just that – with a little fun sketched in.
This feature-length documentary examines the meaning of philanthropy – a largely misunderstood topic. We assisted with editing hundreds of hours of video to create the documentary that has been screened at festivals and venues around the country. Take a look at some highlights from the piece.
Heroes Mickey Matson and his best friend Sully are at it again. This time, they’re saving our country from the evil plans of Admiral Ironsides. We caught up with the stars and moviegoers to create this Red Carpet wrap-up.
How do you make a tradeshow go from ordinary to extraordinary? Watch this overview of Siemens’ booth at the American Society for Industrial Security (ASIS) show to get a glimpse of what music and vibrant video can do.
The Association for Advancing Automation’s 2015 Automate show and conference showcased the latest tech and set a new attendance record. They brought us in to capture it all.
How do you explain the concept of a real-time mobile intelligence platform? We did just that for B2M Solutions, which helps retailers and distribution centers realize the maximum ROI of their mobile device deployment. Here’s how we take a complex technological topic and create an easy-to-understand video.
With Siemens’ comprehensive service, it’s all about the customer. This piece uses animated artist drawings layered over video to illustrate the offering. The result? A look at Siemens’ service that is distinctly different from the rest.
It’s on everyone’s mind – safety. We helped Herman Miller create a safety video that takes a more creative approach than the traditional format. The piece blends B-roll and animation and is a great example of how to get critical information across in an engaging way.
Learn about the amazing camera we’ve added to the arsenal, featuring full HD Motion Picture Quality and HD Slow-motion.
Get a behind-the-scenes look at the ins and outs of production from Cynthia Kay in our Video 101 series.
Spotlight on the students and staff of Catholic Central High School in Grand Rapids, Michigan.
For Dummies® is the best way to learn how to do… well anything! In this case, it is how to be a better photographer. This is just one of hundreds of videos we have produced for the popular series of books.
When it comes to domestic violence, Safe Haven provides much needed services to help women and children break the cycle of abuse. Our reenactment of the trauma that many experience helps to uncover the work of this great organization.
Four Roses Bourbon is a favorite among whiskey lovers. This video case study shows how Siemens is helping them ensure uninterrupted production consistency and quality at the 24/7 distillery.
We’re more than just video, we understand the importance of a refined message strategy. We leverage our varied expertise to advance your messaging strategy.
Helping you refine and communicate your message is our mission. We listen to your objectives and offer our ideas and unique perspectives.
Our video production process focuses on straightforward communication. Strong messaging crystallizes from clear and concise communications. We take complex ideas and make them understandable through storytelling.
Our work is affirmed by the strength of our relationships. Our clients come back for more. With an expert staff and a state-of-the-art, high definition facility, every aspect of our process is designed to create results for you.
Is this a trick question? I can’t imagine doing anything else. I often say, "When you quit enjoying what you do, you should find a new job." In my case that isn’t likely to happen.
Honest (to a fault) Direct (most people like that) Caring (for family, friends and my community) Passionate (about life and work) Pushy (in a nice way). I know that is more than five words, but I do own the company so I get more words.
Michigan State basketball
Every day is different. Every day is a challenge. Every day I get to think with and for clients.
Spend time with those you love. Be passionate about what you do. Share your time and talents.
OK, this question was obviously intended for someone else. But, if you insist on an answer, it is going to spin class or walking six miles.
Parkmobile – it lets me use a parking meter without coins. I’m not a big fan of cash.
A movie star. I figured I’d learn how to be a producer so I could cast myself in the next Star Wars movie. It didn’t take long to get hooked on the production side of things and I’ve been happy here ever since.
UHF with Weird Al Yankovic. Times have changed… a little.
“Life’s too short to blend in.”
“Character is how you treat those who can do nothing for you.”
“We lose ourselves in the things we love. We find ourselves there, too.”
A police officer. My grandpa worked for the Detroit Police Department and was one of the best officers of his time. For some reason I thought I’d be great at it.
Mary Poppins – it still is!
“I have not failed 700 times. I have succeeded in proving that those 700 ways will not work. When I have eliminated the ways that will not work, I will find the way that will work.”
—THOMAS EDISON on inventing the light bulb.
It’s like Family Feud, we all have the same goal, but we might not agree on the answer, and someone will generally say something unexpected.
Creative. Precise. Entertaining. Non Sequitur.
The Settlers of Catan. Though I’m pretty dominant at Chutes and Ladders.
Key West, Florida or on the lawn at a Jimmy Buffett concert.
I love to create, to make something out of nothing.
Probably my Macbook Pro, I have a hard time going anywhere without it.
Not really a big quote guy but if there is a favorite it would have to come from Vince Lombardi. "Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work."
Dude, buy Apple stock, all of it!
My freshman year of high school, I thought I wanted to act in movies. I realized I was too shy to do that, so I moved behind the camera.
To travel around the United States.
“Be kind to one another.”
See what some of our satisfied clients have to say.
"To me what makes Cynthia Kay great at what she does is that she’s always pushing us to get to the next level. That’s the kind of partner/consultant we want."
"We rely on CK & CO to be an extension of our marketing communications organization. Most importantly, they understand our business and how to effectively communicate technical and sometimes complex subject matter."
"Working with Cynthia Kay, you know you’re going to get professional quality video, fast. She and her team not only ‘get’ Siemens, but they are also realistic when it comes to getting projects done on time and within budget, which makes for a perfect combination."