March 2009 Newsletter
VIDEO NEWSLETTER
ARE YOU USING YOUR PLASMA SCREEN EFFECTIVELY?
Plasma screens are everywhere nowadays... at home, the dentist's office, the supermarket. But are we using this techy tool effectively? To its utmost potential?
This past year we have worked closely with an organization that, we think, takes full "advantage" of their plasma screens. Advantage Health Physician Network is a local health care provider that has excelled at plasma screen marketing. Each Advantage Health office has a video loop with a variety of clips... everything from information about services provided, to the introduction of new physicians, to tips for avoiding the flu this season.
When it comes to developing content there are lots of options to consider. We would be happy to "think" with you about what will hit the mark with your target audience. One quick piece of advice: this marketing tool should be update regularly to keep it fresh. If you’ve already invested in plasma screens take full advantage of the technology to market... what else? Your company! If you haven’t invested in the technology, consider it. It is a great tool to effectively market your company to a captive audience.
BLAH BLAH BLOG
In today’s economy you take the bad with the good. And when it comes to press- you have to take it all! In one week’s time our company was featured by several media outlets. One story was positive. The other... well... keep reading!
The Grand Rapids Business Journal published an article about our partnership with an out-of-state client. CK & CO was chosen by Wiley Publishing, Inc. to produce nearly 100 video vignettes for the launch of a new website based on the well-known For Dummies® series of how-to books. The great part about this story is that we were able to bring business to our state and hire a variety of on-camera experts to help us with a diverse group of learning centers featuring topics including: Personal Finance, Fitness, Diet and Nutrition, HDTV, Guitar and Algebra. (By the way if you want to access to my personal trainer, Janine Kropf of East Hills, check out the Pilates section at www.dummies.com Just don't try and steal my 6am timeslot to work out with her. What am I thinking? You probably don't want to get up that early.)
My next media experience was very different. I was interviewed by News Channel 3 for a reaction to changes in SBA loans. While a number of other business owners commented positively on the program, I said, "There is still too much red tape and too much paper work." On this one, I was the "naysayer." Some believe if you are making a negative comment it reflects negatively on your business. I believe you should say what's on your mind. By the way, I hope the changes do help small business.
Good news or not-so-good news, it's always nice to get your company featured by the media. And if you have something to say- speak out.
TECHY TIP:
What to look for when buying HD
Searching for the perfect TV? Considering HD? Here are some things to consider:
- When you buy HDTV you need: an HDTV set and a way to receive the HD signal like an antenna, cable or satellite service.
- Remember plasma TVs don't always have the capability to produce the full resolution of HDTV, so be careful when shopping.
- Do your research before you make the investment. Search the web and visit a couple stores before you buy.
- Be sure to think about where your TV will be in your home. Lighting is important, each screen is different (LCD, plasma, etc.) and the light (windows, lamps, etc.) can affect the way your picture looks.
Follow these tips to purchase the right TV for your home. Want to learn more? Visit this CNET.com article